GUEST: Mobile game marketing is a competitive and rapidly evolving space, and it’s becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and we've even seen mobile games sponsor soccer teams. What other changes does the future hold […]
The 4 trends and technologies that will shape mobile game marketing
Venture Beat - 17 Aug 2016 23:30
GUEST: Mobile game marketing is a competitive and rapidly evolving space, and it’s becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and we've even seen mobile games sponsor soccer teams. What other changes does the future hold […]
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